© eGrow Consultancy 2013
What is SEO?
Turnkey websites: Get a fully functional,
personalised and ready-to-go website in as
little as a few days and at a great price.
Web page content: We can provide you with
high quality web page content that is relevant
to your keywords, products and market.
Product catalogues and flyers: Entice
prospective customers face-to-face or
encourage repeat orders through the post
with a glossy product catalogue or flyer that
is tailored to your branding.
Design services: If you are just starting out
or have yet to create a consistent “brand” for
your business, let us help you to design your
logo, product labels and product images!
SEO services: Let us set up your analytics,
Webmaster Tools, blog and social media
accounts so that you are ready to go!
Some of our other services...
SEO and website success
Search engine optimisation (often referred to as “SEO”) is the process of
designing, building, structuring and continually updating websites and web
page content to help ensure that search engines quickly find, crawl and then
index them.
The ultimate goal of this exercise is, of course, a high page rank in search
engine results pages (SERPs), which can then lead to customers finding your
site and hopefully buying your goods and/or services.
If your web page is found in the first few results following a search, you are
more likely to increase the amount of traffic to your site and, provided it has
high quality content, a good layout and easy navigation, conversions.
What constitute effective SEO techniques is continually changing, depending on, for example, the algorithms used by
search engines. It is therefore essential to stay up-to-date on latest developments and respond accordingly, if you want
your website to be a long-term success.
“White hat” SEO techniques
These are techniques and strategies that are approved of and recommended by the search engines themselves. There are
limitless examples, but the key is that they focus on a human audience and are a natural extension of building a site for that
audience; they are not designed to try to manipulate search engines and their bots. Examples of white hat (or ethical) SEO
include using relevant keywords and keyword analysis, backlinking (e.g. linking back to your site from your blog, your
social media forums etc) and writing high quality, relevant content for human readers.
“Black hat” SEO techniques
By contrast, these are techniques and strategies that are not approved of or recommended by the search engines and are
direct contravention of their rules, guidelines and policies. Again, there are endless examples of these negative SEO
techniques, which should be avoided at all costs. Generally speaking, they focus on manipulating the way in which search
engines perceive the content of a site in terms of, for instance, relevancy to keywords. They often involve “spammy”, over-
optimised content, the high repetition of keywords and text that is not designed for human reading. Examples of black hat
SEO include hidden text, cloaking, paid backlinks, content that has little or no relevance to the site or business in question.
This form of SEO could lead to a significant drop in page rank or, in extreme cases, the complete delisting of your site from
a search engine’s index.
How we can help your website to rank higher on search results:
Find out more about the white hat SEO techniques that we can utilise to help ensure that your site and web pages are
indexed by search engines more quickly and achieve a higher page rank.