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What are keywords and keyword phrases in the context of SEO?
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Using keywords and keyword phrases as part of “white hat” SEO
Choosing the correct keywords and keyword phrases (keyword analysis) for
use in your website’s content and tagging is a very important part of white hat
SEO, in order to be correctly indexed by search engines and achieve high
rankings in their results pages for your particular market.
For example, it is important that the keywords used are relevant to your
business, products, services, target market and/or theme. If they are not,
search engine spiders are unlikely to perceive them as relevant and it will be
harder for potential customers (looking for your type of products or services) to
find you.
It is similarly important to include descriptive keyword phrases in both meta
tags and in page content, as most people using search engines will type in
more than just one keyword. For example, if someone was looking for information relating to web page content, they might
use any of the following (or a combination of the following) as part of their online search:
web page content
web content
web content writer
private label articles
private label rights articles
small business web pages
create web pages
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chosen areas and improve your chances of being found following a search. What’s more, we can identify keywords that are
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monthly searches.