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Why use web analytics?

Web analytics is an incredibly useful tool for webmasters (i.e. administrators

and owners of sites etc), as part of “white hat” SEO.

Why? Because it is the measurement, collection, analysis and reporting of

internet data, which allows you to better understand - and therefore optimise -

use of your website(s).

Below are just a few examples of the ways in which analytics can be useful:

for measuring and tracking traffic to your site (including traffic sources)

as a tool for market research (e.g. providing information on

demographics, device usage and traffic flow through the site)

for information on keyword usage by visitors to your site

for determining the success of your site in terms of layout, design and navigation (e.g. through bounce rate,

conversion rate and by assessing which pages and parts of your site are most successful)

for analysing how visitors interact with particular features on your site, such as social media plugins.

Of course, there are numerous other features of web analytics, but the key point to take away from this article is that it is an

important aspect of SEO, because it allows you to assess and improve the effectiveness of your website on an ongoing

basis with real-time information. It offer invaluable insights into how visitors use your site, how they found you and how you

can keep them coming back! Used in conjunction with Webmaster Tools, you have access to invaluable data at your

fingertips!

Let us help you access this vital tool by setting up an analytics account for you. Click on the button below to find out more!